What does SSE mean in Poland?
Article from the RIPESS Europe newsletter - July 2022
Agnieszka Bińskowska, juillet 2022
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The context of Fair Trade tends to be understood by customers differently to its essence – when we talk about shortening the supply chain, customers don’t see that through FT the farmers will be paid better, but that this product bought more directly will be better for them, the consumers, more genuine, more original (+snobbish aspect: more exotic). The organic origin of products is also perceived in the context of “it’s healthier for me”, rather than “it’s better for the planet and for the plantation workers”. In summary – we are participants in the Social Economy more for ourselves, because that is how we want to operate, than for the people who are our recipients. However, we are patient, the time will come.