Neva Goodwin is Co-Director of the Global Development And Environment Institute at Tufts University. She is the lead author of two introductory college-level textbooks: Microeconomics in Context and Macroeconomics in Context, published by M.E. Sharpe. These are the starting points for her endeavor to develop an economic theory— « contextual economics »—that will have more relevance to real-world concerns than does the dominant economic paradigm. Goodwin is also director of a project that has developed a « Social Science Library: Frontier Thinking in Sustainable Development and Human Well-Being. » Containing a bibliography of 10,000 titles, including full text PDFs of about a third of these, this material will be sent on USB drives or CDs to all university libraries in 137 developing countries. As a member of the board of Ceres and in other activities outside of her academic work, Goodwin is involved in efforts to motivate business to recognize social and ecological health as significant, long-term corporate goals.